Research & Publications
Research focused on understanding how consumers think, evaluate information, and make decisions. My work explores consumer behavior and the use of Q methodology to identify distinct perspectives that can inform both academic research and business practice.
Doctoral Research
Reliable and Influential Toy Advertising Platforms: A Q Methodology Study
Doctoral dissertation, California Southern University, 2026
This study used Q methodology to examine how parents perceive the reliability of platforms used to find information about toys. The research identified three distinct consumer perspectives—Cautious Consumers, Thoughtful and Discriminating Buyers, and Digital Enthusiasts—demonstrating how Q methodology can uncover meaningful differences in how consumers evaluate information and make decisions.
—View dissertation
Peer-reviewed publications and research articles forthcoming.