About Dr. Doreen DiCrecchio

I am a business professor, researcher, and marketing professional with more than 20 years of industry experience. My work brings together consumer behavior, marketing strategy, research, and education, with a particular interest in understanding how people evaluate information and make decisions.

I earned my Doctor of Business Administration from California Southern University, where my doctoral research used Q methodology to examine how parents perceive the reliability of platforms used to find information about toys. Today, I use that research background to explore how Q methodology can help organizations uncover perspectives that traditional research methods may overlook.

Academic Experience
Business professor teaching undergraduate and graduate courses in marketing, management, and related business disciplines.

Education
Doctor of Business Administration, California Southern University, 2026 — Summa Cum Laude
Master of Science in Marketing, Lasell University, 2021 — Magna Cum Laude
Bachelor of Arts in Social Sciences and History, Thomas Edison State College, 1997

Industry Experience
More than 20 years of marketing and business experience, including leadership and work within the toy, family, and consumer-products industries.