Understanding Consumers.
Uncovering Perspectives.
Informing Decisions.
I am a professor, researcher, and marketing professional with more than 20 years of industry experience. My work focuses on understanding how consumers think, evaluate information, and make decisions.
With expertise in Q methodology, consumer behavior, and marketing, I bring together academic research and practical business experience to uncover perspectives that can inform better decisions.
Consulting
Apply research and consumer insight to better understand audiences, preferences, and decision-making.
Research & Teaching
Explore my doctoral research, publications, academic work, and areas of scholarly interest.
Research. Insight. Application.
Q Methodology
Discover how Q methodology uncovers distinct perspectives and reveals how people think about complex topics.
Interested in seeing what Q methodology can reveal?
Whether you're exploring a research question, trying to better understand your audience, or looking for a different approach to consumer insight, I'd be happy to talk about how Q methodology might help.